Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin/McGraw-Hill series in marketing)

Type

Book

Authors

George Belch, Michael Belch

ISBN 10

0071152075

ISBN 13

9780071152075

Category

Unknown [ Browse Items ]

Publication Year

1997

Publisher

McGraw-Hill Education (ISE Editi

Pages

800

Tags

Advertising, Running Meetings & Presentations

Number of Copies

1

Library	Accession‎ No	Call No	Copy No	Edition	Location	Availability
Main	8131511856		1			Yes

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